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Flipping the Script | Jan 2024

  • This course has closed.

January 10th, 5pm to 7.30pm2.5hrsFree Zoom Webinar
(A recording will be available with closed captioning after the event)


Cultural and Creative Industries Skillnet with the support of Animation Ireland, Coimisiún na Meán, Cartoon Saloon, and Turnip + Duck present Flipping the Script.

Flipping the Script is a webinar that aims to give people from underrepresented groups an overview of the basics of writing for animation in Ireland. The webinar is a precursor to two animation writing programmes beginning in early 2024. Full details of these programmes, including application details, will be announced soon.

If you are from an identity group covered under the ‘nine grounds’ Gender, Civil Status, Family Status, Sexual Orientation, Religion, Age, Disability, Race and membership of the Travelling community and you are passionate about writing, whether that’s prose, poetry, essay or other, we would love for you to join us!

As this is an introductory course, you do not need to have any experience in screenwriting.


Chair: Dee Roycroft -writer and script editor

5pm Keynote -Carol Walsh, Writer & Creator

  • Carol Walsh is an award-winning comedy and children’s content writer working in animation, live action and podcasts.  (Mini Moguls, Fias Fairies, Silly Sundays)
  • Carol will give a broad overview of the Irish animation industry from a writer’s perspective, also talking about her experience starting out, her love of story, working within a team, and hiccups along the way.
  • 20 mins with a 10 min Q and A

5.30pm Speaker – Caoimhe Cassidy, Line Producer with Cartoon Saloon with over twenty years experience in the media industry.

  • Caoimhe will outline the next steps from finished script onwards as it enters the production pipeline. She will clarify the production process and explain the various elements which need to be taken into account on the journey from script to screen.
  • 15 mins with a 10 min Q and A

6pm -Panel Discussion on Flipping the Script -connecting with and welcoming new voices.

  • Panellists will talk about their own individual entry routes, how to navigate obstacles, the importance of new stories and perspectives.
  • Dena Diamond – an Emmy nominated writer and song-writer working on such shows as Princess Power, Vida the Vet, Leader of the Pack , The Chica Show as well as many, many others.
  • Bobby Aherne – is an emerging writer, musician and producer who wrote the award-winning children’s radio fantasy ‘Nero’s Class’ (RTE).
  • Lena Byrne – co-founder of Sow You Entertainment. Head of Development, Supervising Script Producer working with Nickelodeon, Apple, Disney, Dreamworks, Netflix among others. 
  • Sara Daddy – Head Writer and Development Producer with over 16 years’ experience in children’s television working for a range of companies including Nickelodeon, Disney Jnr, Netflix, The Jim Henson Company, Sesame Workshop, Sixteen South and Cartoon Saloon.
  • 60 mins with a 10 min Q and A

7.10pm Writing Session

  • Dee Roycroft -writer, creator and facilitator
  • Those interested in applying for the two upcoming writing programmes (further details to be announced after the webinar) will be asked to submit a short personal statement. In this final session, Dee will look at the key elements of a personal statement and how to write one, before finishing up with a quick writing challenge.
  • 20 mins 

*All times are approximate and may change*


  • Where possible, keynote materials will be made available to those that request them in advance (details on how to do this will be sent after registration.)
  • Participants can leave their cameras switched off during the webinar
  • The webinar will be recorded and will be made available with closed captioning after the event.
  • Please note the creative writing session that concludes the webinar will not be recorded.

Closing Date

January 8th at 12 noon.



If you have any issues registering via the link you can email who will assist you with your registration.

If you would like to request keynote materials in advance, please email

To access the webinar, you will receive an email on Tuesday, January 9th with the Zoom link. Please check your junk/spam folders but if you have not received the Zoom link by 5pm on Tuesday, January, 9th, please contact

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