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Writing for an Online Audience with Aoife Barry (6 evenings online)

  • This course has closed.
Start DateDurationCost
Tuesday, September 12th, 7pm – 8.30pm6 Weeks€100

Overview

Cultural & Creative Industries Skillnet are delighted to welcome Aoife Barry for this in-depth six-week course.

Writing for an online audience means learning new skills that will help you draw in and keep the attention of a reader in a world of infinite distraction. This course will introduce you – whether you’re writing for a blog, newsletter, company website or your own website – to skills that are transferable across various modes of writing and audiences.

These fundamentals will help enhance your writing, enabling you to express yourself clearly and aim your work at the right audience.

What will this course cover?

  • The basics of writing clear, readable and engaging content
  • Fundamentals of structure
  • Identifying your audience
  • Finding your voice
  • The basics on legal, copyright and AI concerns
  • Promoting your work

Learning outcomes

The participants will learn the basics of writing for an online audience, how to find their own voice and how to promote their work.

Participant profile

This course is aimed at newcomers to writing for an online audience, and people who want to begin to grow an audience for their work. It will be applicable to bloggers/social media writers, newsletter writers, people who publish to a company website/their own website, or other writers who want to publish for an online audience.

Tutor

Photo: Bríd O’Donovan

Aoife Barry is a journalist, broadcaster and author who spent 12 years working in online media with the Irish news website The Journal. Moving from journalist to assistant news editor, she worked at the website as it grew to become one of Ireland’s top news outlets, and learned how to write for and grow a digital audience. She began blogging in the early 2000s, and writes the Sweet Oblivion newsletter. Currently a freelance journalist, she has bylines in the Irish Times, Irish Independent, The Journal, and Business Post and features regularly on RTÉ Radio, Today FM, Newstalk and Ireland AM. She is author of the bestselling book Social Capital (HarperCollins), which is about Ireland’s relationship with social media and life online.

Materials/equipment/software needed

Internet access and Zoom

Notebook or digital note-capturing ability eg Word

Venue/location

Online

Costs/fee

Normally, the fee for this course would be €190 , but through Cultural & Creative Industries Skillnet we can offer this course at the subsidised members rate of €100.

Dates and times of the course

6 Tuesday evenings from 7pm- 8.30pm starting on Sept 12th

Sept 12th, 19th, 26th

Oct 3rd, 10th, 24th. Please note there is no class on Oct 17th.

Applications are now closed. Please contact seansmith@furthr.ie with any questions.

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